Yellow House

Wolf & Pine Packaging

Wolf & Pine is a premium herbal beauty care brand based in Northern Ontario with a focus on natural, vegan materials to ensure the highest quality products. Wolf & Pine needed a packaging solution for their new line of Konjac sponges that would reflect the natural colours and textures of the sponges themselves while maintaining premium quality and staying true to their current sassy brand voice. 


The design features patterns inspired by the intricate texture of the sponges while the colour of the boxes reflect each individual sponge. Cohesive icons were developed that reflect their belief in a natural, vegan lifestyle and the box itself has a soft touch feel reminding clients that konjac sponges will leave their skin feeling smooth and refreshed. 


With playful messages hidden in plain sight in simple, clean typography and a sneaky thank you on the interior flap of the box, Wolf & Pine definitely know what their target audience is looking for.


This was such a fun project to work on, I can’t wait for the next one!